The first race was organised by the "Petit Journal" newspaper way back in 1891. The newspaper's owner Pierre Giffard was keen to show as many people as possible how awesome the bicycle was. Although the large majority of the over 200 entrants rode bicycles, there were actually 10 tricycles and two tandems! The winner of the first race rode without sleeping for 71 hours 22 minutes.
Tom Pietilä is somewhat of a legend in Sigr's home town of Umeå.
Born in 1954 in Finland to a Swedish mother and Finnish father, Tom would go on to carve out a personal career in sport at international level and also to train and inspire many many fellow sportsmen and women along the way.
We all have our roots. Ours are in the north. Sometimes we look south though, and this is one of those times.
Up here we love to cycle, soaking in the nature all around us. On some roads you're more likely to meet a moose or a bear than a car. It can be quiet and meditative. In the zone. At one with your bike.
After the ride though, we want to talk about the ride, we want to joke about our friend's new haircut, laugh at the mosquitoes stuck between his or her teeth - always a sign of a good ride by the way ;) We wanted to do it somewhere that had the right atmosphere, the right food, the right spirit. But at least here in our hometown that place didn't exist. You know, when you want to talk cycling, eat cycling, drink cycling. Sure, there are bike shops, but we wanted that place where you breathe cycling.
It's all very well being a cycling clothing brand. You make clothes, you sell clothes, everyone's happy. But we are humble and know we are nothing without our lovely cyclist friends. We wanted a way to give these heroes the recognition they deserve and to that end we started our Team Sigr initiative. This is our salute to those not-so-ordinary people who take the sport forward year after year with friends or alone mile after mile. Together, our sincere hope is that Team Sigr will inspire others to dust off their bike and go for a ride.
5 tips: How to peacefully make your city to the best cycle city in the world!
We all know by now that Amsterdam, Copenhagen, Portland, Montreal, Strasbourgh and some more cities are highly ranked world wide as good examples how to build a good infrastructure for us cyclists. Good for you!
But how do you change your city to become more cycle friendly?
As far as magical landscapes go, Nalovardo is right up there. Nestled in the heart of unexploited Lapland, in Sweden's largest nature reserve, it screams raw wilderness.
For one day a year however, Nalovardo plays host to one of the most exotic bike races you'll ever take part in, the Nalovardo Fat Bike Race. The race is the brainchild of Pontus Holmgård, who has made it his mission to make this race a reality since he first set eyes on a fatbike.
Hans has been to hell and back, and he ended up on a bike :) We were so inspired by his story that we felt we needed to share it, with his permission of course. Take the time to read our rather long interview. We promise it'll be worth it.