Be seen, ride longer, finish safe
In northern Sweden, the sun sets in mid-afternoon for a stretch of the year, and the morning commute starts in the dark for months either side. Our men's reflective cycling clothing is built for that reality. Jerseys, jackets, vests, and accessories with reflective panels and trim in the places drivers' headlights actually catch.
We design reflectivity into the back, sleeves, and lower legs because those are the parts of you a car sees first. Bright colour blocks for daylight. Reflective hits for headlights. Cuts that work over your other kit so you can layer up without losing visibility.
Made for the dark half of the year
High-vis colours chosen to stand out in flat light. 3M reflective trim on the high-impact pieces. Materials that hold their reflectivity after dozens of washes. Cuts that work for road, gravel, or commute.
If you ride before sunrise, after sunset, or through a Scandinavian winter, this collection is for you. Pair a reflective jacket with reflective ankle bands and a high-vis cap, and you go from invisible to obvious in three pieces. Designed in Umeå. Built to ride for years. Made for everyone who keeps going.