Sigr has come a long way since we started a few years ago.
Wide eyed and clueless we started a cyclewear brand committed to making you look good and feel good in the saddle, through awesome quality at a good price. What more do you need right? :)
Along our journey, trying to get more and more people out on their bike we noticed a few things.
Not everyone is represented as much as they should be in cycling.
There are larger issues that may be to blame.
At Sigr, we want women and men to share the joys and benefits of cycling together, on equal terms.
In some places, it is less of an issue but in far too many places, women who cycle are considered a little too brave, a little too independent and therefore someone who needs to be put in their place.
This is something we will not stand for. It goes against all that we believe in.
Cycling must be available to all. No exceptions.
There is much to do.
Improving cycling infrastructure. Making simpler and cheaper bikes. Running more mixed competitions. Educating the ignorant. These are just a few examples.
These are all big challenges that will take time. But the journey of a thousand miles begins with the first step. Let’s take that step together.
Sigr’s design is gender neutral. We design for everyone.
Sigr only sponsors competitions where all are welcome to take part.
This is only the beginning, we need your help.
So, are you up for a bit of a revolution?
Let's do it.