Sigr's Journey Towards Carbon Neutrality with Innovative & Pioneering Partnerships

At Sigr, every pedal stroke we make is towards a greener, more sustainable future.

Recognising the urgent need to address climate change, we've taken a proactive step by directly investing in carbon capture initiatives. With each order shipped, we contribute a portion of our revenue to support groundbreaking efforts in carbon sequestration, making companies like Running Tide partners in our sustainability journey.

Empowering Change Together

This collaborative approach is at the heart of Sigr's mission. By teaming up with Shopify and other visionary companies, we channel resources into projects that promise not only to mitigate carbon emissions but to pioneer new pathways for environmental restoration. Running Tide, one of our key partners, exemplifies this innovative spirit with their kelp-based carbon sink project off the coast of Iceland.

Harnessing the Power of Kelp for Carbon Capture

Kelp forests are nature's unsung heroes, playing a crucial role in carbon sequestration. Off the icy shores of Iceland, Running Tide is leveraging this power by cultivating vast kelp farms. These underwater forests act as carbon sinks, absorbing CO2 from the atmosphere through photosynthesis. The brilliance of this approach lies not just in capturing carbon but in the kelp's eventual journey to the deep ocean floor, where it safely stores the carbon for centuries.

This method of using kelp as a natural solution to climate change is a testament to the kind of innovative thinking we support. The process begins with the cultivation of kelp spores on biodegradable buoys. As the kelp grows, it draws down atmospheric carbon, transforming it into biomass. When mature, these kelp forests are detached, allowing them to sink to the ocean's abyssal depths. There, the carbon is effectively removed from the atmospheric cycle, locked away in the deep sea.

Our Role and Vision

Sigr's investment in these carbon capture initiatives underscores our belief in taking decisive action for the planet's health. It's a reflection of our commitment to not just creating high-quality cycling gear but ensuring our operations contribute positively to the planet's well-being. By supporting the innovative work of Running Tide and others, we're part of a larger effort to explore and expand sustainable solutions to climate change.

We see our partnership in carbon capture not just as an investment in sustainability but as a critical component of our ethos. It's about pushing boundaries, whether that's in the design of our cycling gear or in the ways we contribute to the planet's health. The work with kelp off Iceland is a vivid example of how creativity and science can come together to address global challenges.

Inviting Our Community to Join the Ride

As we continue on this path, we invite the Sigr community to join us in supporting and advocating for sustainable practices. It's through collective action that we can make a significant impact, driving forward the vision of a world where cycling, commerce, and conservation go hand in hand.

In this shared journey towards sustainability, every choice counts. From selecting carbon-neutral products to supporting initiatives that protect our planet, we all have a role to play. Together, let's ride towards a future where the joy of cycling meets the imperative of environmental stewardship.

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