Up here in the north of Sweden, our landscape has been cut, carved and smoothed through millenia of geological activity.
At the base of it all is lots and lots of beautiful granite.
Formed by fire, granite is the unshakeable base we build on. Dependable and unwavering, it supports everything we ask of it.
Fun fact: Granite actually more than supports it, it actually lifts it up! The land is still rising a few centimetres every year here in the north, slowly rebounding after being pushed down by trillions of tons of ice during the last ice age.
Our point though is that bib shorts are the base that needs to be built in order for a cyclist to fall in love with the sport.
Our bibs are here to help.
Designed and developed in Sweden together with our network of cyclists, Sigr bibs will build you a bulletproof base.
The rest is up to you.
In times like these it’s the little choices we make that can affect life on a global scale. At Sigr, located way up in the north of Sweden, everything we do is centred around two things: equality and our planet.
We always try to make choices that reduce the impact on this beautiful, inspirational planet we call home. We use 100% digital prototyping and 100% recycled fabric wherever possible. We create sustainable nordic designs with a focus on longevity rather than the changeable whims of fashion. Don't get us wrong - we like making gear that looks great. But it’s gear that will last. Season after season.
Equality in cycling is something we also passionately believe in. Whether it's providing the same designs for men and women or sponsoring the Swedish Tour - a race through Sweden that’s more inclusive than many other big name races we could mention.
We believe cycling is just awesome. For you, for us and for the environment. So let's saddle up and hit the open roads together.