Hit the ground running when you get to work. Cycling really does kick-start those neurons into life in the morning. On the ride to work there are so many inputs to your brain, the wind against your skin (and rain for U.K. residents ;) , the thrill of avoiding sleepy hedgehogs, the glimpse of a deer over the hedge and all manner of unconscious decisions that we make while cycling. All this together will nearly always result in you being more awake than your car driving colleagues.
Just like our cycling philosophy, we can be there for one other. We can support them no matter what. We are not saying that is always easy but everyone can afford at least a little time for a friend in need, right? Let's speak with our actions.
The first race was organised by the "Petit Journal" newspaper way back in 1891. The newspaper's owner Pierre Giffard was keen to show as many people as possible how awesome the bicycle was. Although the large majority of the over 200 entrants rode bicycles, there were actually 10 tricycles and two tandems! The winner of the first race rode without sleeping for 71 hours 22 minutes.
Tom Pietilä is somewhat of a legend in Sigr's home town of Umeå.
Born in 1954 in Finland to a Swedish mother and Finnish father, Tom would go on to carve out a personal career in sport at international level and also to train and inspire many many fellow sportsmen and women along the way.
We all have our roots. Ours are in the north. Sometimes we look south though, and this is one of those times.
Up here we love to cycle, soaking in the nature all around us. On some roads you're more likely to meet a moose or a bear than a car. It can be quiet and meditative. In the zone. At one with your bike.
After the ride though, we want to talk about the ride, we want to joke about our friend's new haircut, laugh at the mosquitoes stuck between his or her teeth - always a sign of a good ride by the way ;) We wanted to do it somewhere that had the right atmosphere, the right food, the right spirit. But at least here in our hometown that place didn't exist. You know, when you want to talk cycling, eat cycling, drink cycling. Sure, there are bike shops, but we wanted that place where you breathe cycling.
It's all very well being a cycling clothing brand. You make clothes, you sell clothes, everyone's happy. But we are humble and know we are nothing without our lovely cyclist friends. We wanted a way to give these heroes the recognition they deserve and to that end we started our Team Sigr initiative. This is our salute to those not-so-ordinary people who take the sport forward year after year with friends or alone mile after mile. Together, our sincere hope is that Team Sigr will inspire others to dust off their bike and go for a ride.
5 tips: How to peacefully make your city to the best cycle city in the world!
We all know by now that Amsterdam, Copenhagen, Portland, Montreal, Strasbourgh and some more cities are highly ranked world wide as good examples how to build a good infrastructure for us cyclists. Good for you!
But how do you change your city to become more cycle friendly?
With his heart pounding in his chest and hands shaking, the Italian scientist Gallileo pointed his homemade telescope towards the night sky. Condensation meant he had to stop to wipe the lenses. He gazed upwards towards the myriad of twinkling lights and then towards the moon which would never look the same again. The year was 1610 and it was the firt time a human had ever seen that the smooth looking disc of the moon was in fact alive with mountains and craters.