The chances are that you, someone you love or someone you know has been the victim of cancer.
As you probably know, October is also known as Breast Cancer Awareness Month or the Pink Month. Pink ribbons abound as people the world over collectively show their will to defeat this terrible disease.
November's nickname is "Movember" - a cunning combination of Moustache and November where men are encouraged to grow a moustache as a show of support for those affected by men's health issues such as prostate cancer and men's suicide.
The major charities use the money raised during these months to fund for research into diagnosis, treatment and possible cures. Progress is being made but they need more money.
What can we do?
Just like our cycling philosophy, we can be there for one other. We can support them no matter what. We are not saying that is always easy but everyone can afford at least a little time for a friend in need, right? Let's speak with our actions.
To honour those that are fighting, have fought the disease or those that have given support to those in need, we are going to donate 10% of the sales of our pink Luktärt jersey and our blue Treriksröset jacket during October and Movember to the respective charities.
If you would like to donate directly then use the following lovely link!
Let's make October and Movember more pink and blue!