Water Is A Human Right
Most places in Europe do have drinkable tap water, which means you'll save money and planet resources by bringing a reusable water bottle and filling it up before heading out in the morning, instead of buying another bottle of water at the local convenience store.
You do not have to read much further to understand that this luxury of having clean water to drink from your tap is very important, not only for us cyclists going for a ride, but also for the future of mankind.
But have you been drinking the water in your local river lately?
Here in Sweden, we are lucky enough to still have unspoilt mountain areas where we can safely drink the water from streams and rivers.
Spring Jersey Release
Our new for 2022 cycling jerseys are called Fjällbäck, which is the Swedish for Mountain Stream. Our designer took inspiration from the heart-stirring landscapes of the Swedish wilderness, creating a bold graphic design with subtle detail when you get up close and personal.
We are releasing Fjällbäck with the message that it is still possible to drink the water straight out of most Swedish Mountain Rivers. And we would like to keep it that way. Please spread the word!
The jersey is made from Italian made, 100% recycled fabric. Recycled, discarded PET plastic bottles have been given a new lease of life in the form of a road cycling jersey with heart.
Hope Springs Eternal!
To put the world's situation in perspective, we don't just want to paint a negative picture, we also like to think that together, we can be a part of the solution.
We love cycling
We need clean water
We cannot do everything,
But we can do something.
The process of taking care of our waters is not easy. We all need to do what we can. Since you are a cyclist, you do a lot already to ease pressure on the environment. We as a small company can also do something by lifting the perspective that cycling jerseys can be made this way, and saluting clean water. We hope this message is loud and clear.
There is no planet B.
We can all do something.