The Sigr Story
In times like these, the little choices we make can affect life on a global scale. Here at Sigr, way up in the north of Sweden, everything we do, we do with two things in mind, equality and the planet.
Wherever we can, we make choices that reduce the impact on this beautiful space ball we live on that inspires us so much. We use 100% digital prototyping, we use 100% recycled fabric where possible. We use sustainable, nordic design that is more focussed on longevity than on the whims of fashion. Don't get us wrong though, we make gear that looks great. But that will last. Season after season.
Equality in cycling is something we also strive for. Whether it's providing exactly the same designs for men and women or sponsoring the Swedish Tour, a race through Sweden with more inclusive rules than some other races we could name.
When all is said and done, cycling is simply awesome. For the individual and for the environment. Let's saddle up and ride the heck out of this magical cycling journey. Together.