Our inspiration comes from nature. We make jerseys that are inspired by the epic landscapes and teeming life that is all around us up here in the north.
Magestic forests and fells. Vital fauna and flora.
We are a part of it and want to share it with you, no matter if you are a woman or a man.
This is our vision.
In times like these it’s the little choices we make that can affect life on a global scale. At Sigr, located way up in the north of Sweden, everything we do is centred around two things: equality and our planet.
We always try to make choices that reduce the impact on this beautiful, inspirational planet we call home. We use 100% digital prototyping and 100% recycled fabric wherever possible. We create sustainable nordic designs with a focus on longevity rather than the changeable whims of fashion. Don't get us wrong - we like making gear that looks great. But it’s gear that will last. Season after season.
Equality in cycling is something we also passionately believe in. Whether it's providing the same designs for men and women or sponsoring the Swedish Tour - a race through Sweden that’s more inclusive than many other big name races we could mention.
We believe cycling is just awesome. For you, for us and for the environment. So let's saddle up and hit the open roads together.