Drinkable water is a human right. In more developed countries, we take this for granted. So much so in fact that many of us don't think twice about buying a bottle of water at the local store. Of course, sometimes this is unavoidable, especially in urban environments.
Way up here in northern Sweden, there are still unspoilt areas of wilderness where it is possible to safely drink water directly from the streams and rivers. But we are lucky, we know that.
In tandem with this year's World Water Day, we want to celebrate the areas of the world where it is still possible to safely drink water from streams and rivers. This is where our new Fjällbäck jerseys come in.