Wind. Rain. Snow.
And everything in between.
The Swedish climate can be unforgiving at the best of times. But we live here and we embrace it.
After all, seeing the positive in as much as possible is how we like to live. The smell of the forest after a rain shower gives us energy. The sight of a vast expanse of crystal water in our many beautiful lakes gives us peace inside.
If you want to join us and roll with the weather, then we have so many different cycling gilets and jackets for every type of weather. And they are tested in the far north of Sweden.
In times like these it’s the little choices we make that can affect life on a global scale. At Sigr, located way up in the north of Sweden, everything we do is centred around two things: equality and our planet.
We always try to make choices that reduce the impact on this beautiful, inspirational planet we call home. We use 100% digital prototyping and 100% recycled fabric wherever possible. We create sustainable nordic designs with a focus on longevity rather than the changeable whims of fashion. Don't get us wrong - we like making gear that looks great. But it’s gear that will last. Season after season.
Equality in cycling is something we also passionately believe in. Whether it's providing the same designs for men and women or sponsoring the Swedish Tour - a race through Sweden that’s more inclusive than many other big name races we could mention.
We believe cycling is just awesome. For you, for us and for the environment. So let's saddle up and hit the open roads together.