We all have our roots. Ours are in the north. Sometimes we look south though, and this is one of those times.
Up here we love to cycle, soaking in the nature all around us. On some roads you're more likely to meet a moose or a bear than a car. It can be quiet and meditative. In the zone. At one with your bike.
After the ride though, we want to talk about the ride, we want to joke about our friend's new haircut, laugh at the mosquitoes stuck between his or her teeth - always a sign of a good ride by the way ;) We wanted to do it somewhere that had the right atmosphere, the right food, the right spirit. But at least here in our hometown that place didn't exist. You know, when you want to talk cycling, eat cycling, drink cycling. Sure, there are bike shops, but we wanted that place where you breathe cycling.
Hooray! Sigr is nominated for the Eurobike Design Award!
"As a designer this is of course a happy feeling in so many ways. Most of all because this is a statement that our democratic design for both men and women is seen as a market breakthrough in the cycling industry" says Fredrik Petrusson Sigr's head of design.
Sigr is honoured that the Eurobike jury has seen fit to recognise one of the results of our mission in life - to bring cycling to everyone, everywhere no matter what their gender, their cycling goals or there background. Our Norrsken gilet will make you visible when you need to be, and will keep you looking sharp any time of the day.
Come and see it live along with a selection of 2019 products and some cool new prototypes we've been working on in our secret lab! Ok, actually in our designer's living room. That is where he feels most creative.
Find us in our Eurobike booth at "Open Air Grounds West - FG AK/10"