Just like our cycling philosophy, we can be there for one other. We can support them no matter what. We are not saying that is always easy but everyone can afford at least a little time for a friend in need, right? Let's speak with our actions.
It's all very well being a cycling clothing brand. You make clothes, you sell clothes, everyone's happy. But we are humble and know we are nothing without our lovely cyclist friends. We wanted a way to give these heroes the recognition they deserve and to that end we started our Team Sigr initiative. This is our salute to those not-so-ordinary people who take the sport forward year after year with friends or alone mile after mile. Together, our sincere hope is that Team Sigr will inspire others to dust off their bike and go for a ride.